When you're dressing up for a night out on the town, there is an art to achieving a striking, sophisticated look that isn't overdone, or, worse, risqué,

When Lubov Azria, chief creative officer of BCBG Max Azria Group, is planning her ensemble for an evening out, she grounds her look by insisting on comfort, "I start with the shoes pageant flower girl dresses ," says Ms, Azria, whose husband, Max, is the founder and CEO of the brand, If she'll be standing or dancing a lot, she sticks with three- to four-inch-high heels that have rubber soles, "They're shock absorbers," she says, If she's attending a more sedentary event, she'll pull out what she calls her "sitting shoes," which are more embellished and have a higher heel.

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Daniella Zalcman for The Wall Street Journal

Lubov Azria shows a look to wear on an outing with the girls.

The rest of the outfit depends on the event, If Ms, Azria is attending a gathering that has some professional element, such as a fashion-week party, she is mindful of not showing too much skin, Instead, Ms, Azria will use another tool to shine: color, "Almost everybody wears black, especially in New York," says Ms, Azria, "If you wear a beautiful color you know you look good in, you'll stand out."

The Power of Color

She is partial to eye-catching reds, oranges and pinks for evening, Stay away from shades that "bring you down," such as dark gray, Ms, Azria notes, Even when she wears black for a night out on the town, she'll add colorful accessories such as scarves, shawls or a jacket.

If another person is the star of the evening—such as a bride-to-be at a girls' night out or an artist at a gallery opening—Ms, Azria makes sure to tone down her look a bit, "You want to be elegant and present yourself well—but you want the artist to shine," she says,

Daniella Zalcman for The Wall Street Journal

Ms, Azria at the BCBG Max Azria showroom in Manhattan in an outfit for an evening at an art gallery.

When she is the star at her own events, however, Ms, Azria makes sure she dresses the part with an eye-catching look: Recently, she wore a bright lime-green chiffon dress paired with a camel jacket—a striking color combination—to a Los Angeles event.

Show 'Your Best Assets'

When outfits can be a little sexier, Ms, Azria suggests picking one part of your body that you're proud of—legs, chest or arms, perhaps—and highlighting that, (She believes that baring skin in more than one area doesn't look as sophisticated.) "Show off your best assets," says Ms, Azria, She is careful to note that "mid-thigh is the shortest I would go" for skirts, Hemlines shorter than that tend to work best on the very young, says Ms, Azria, who is in her 40s, "For the majority of working women, Wide selection of unique and affordable wedding accessories, wedding favors and bridal shower favors. Browse by category or by wedding theme. it's not very chic," she says, Sometimes, blush prom dresses blush prom dresses Ms, Azria will wear a longer dress or skirt but accentuate her legs with an asymmetrical hemline or dramatic slits.

A fan of ease, Ms, cocktail dresses 2011 designer cocktail dresses 2011 designer Azria typically wears dresses or jumpsuits, discount jewelry outlet saying that she likes not having to fuss over matching her top and bottom and then accessorizing, Also, if there is going to be dancing at a club or a party, she makes sure to "wear something with a little bit more give so I can move."

Ms, designer mother of the bride dresses designer mother of the bride dresses Azria also considers whether photos are likely to be taken, If she is likely to appear in a bachelorette-party photo or red-carpet shot, she avoids wearing prints or "anything too complicated" that might look muddled in a small photo, "You want to look simple, not overdone tea length wedding dresses , bridal lingerie sale bridal lingerie sale" says Ms, Azria,

Photo Ops

She sometimes adds accessories, such as a belt or a jacket or wrap, that can be removed so that she doesn't look the same in every picture.

Before leaving her home for the evening, Ms, Azria takes a long look in the mirror, "If you notice that the necklace is taking the most attention or your shoes are taking the most attention, then take that off tea length bridesmaid dresses ," she says, An object shouldn't be the most noticeable thing about you; Ms; Azria says; "What makes the first impression should be you."

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• Jess wears jacket £42, by Topshop. Trousers £35.99, by Zara. T-shirt £25, by Pop Up Shop, from zoodress.com. Shoes £125, by Russell & Bromley.

Photograph: David Newby for the Guardian. Styling: Aradia Crockett. Hair and make-up: Charlotte Lowes at Mandy Coakley.